National Debtline awareness campaign; posters
These images form the basis of a multimedia marketing campaign designed to raise awareness of National Debtline, a government funded service that offers advice about dealing with debt.
Each poster is designed for maximum impact across outdoor advertising platforms such as billboards, bus shelters and phone boxes.
The images began life as a series of relief prints made using wooden type. The prints were then adapted and layered digitally, before being completed with the addition of logos and copy.
Draining Your Savings; letterpress/digital print
Caught In The Downfall; letterpress/digital print
Deep In The Red; letterpress/digital print