National Debtline awareness campaign; posters

 

These images form the basis of a multimedia marketing campaign designed to raise awareness of National Debtline, a government funded service that offers advice about dealing with debt.

 

Each poster is designed for maximum impact across outdoor advertising platforms such as billboards, bus shelters and phone boxes.

 

The images began life as a series of relief prints made using wooden type. The prints were then adapted and layered digitally, before being completed with the addition of logos and copy.

 

 

 

 

Draining Your Savings; letterpress/digital print

 

draining your saving, john worthington

 

Caught In The Downfall; letterpress/digital print

 

caught in the red, john worthington

 

Deep In The Red; letterpress/digital print

 

deep in the red, john worthington

 

 

 

 

 

 

 

   

   
National Debtline Awareness Posters   The Rarest Collection branded packaging   The Dimensions Collection branded packaging

 

       
         

   
   
The Five Skins monoprint illustrations   The Octave branding and pack design   Duncan Taylor Scotch Whisky misc
         
         
   
   
The Robert Gordon University Socialisation   Outtakes & Offcuts - experiments in print   Peacock Visual Arts flyer
         
         

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