The Dimensions Collection - brand development and packaging design
The Dimensions Collection is the core range of single malt and single grain whiskies from leading independent whisky specialists Duncan Taylor Scotch Whisky Limited.
The collection is divided into two groups of products. Cask strength whiskies bottled from single casks and small batch releases bottled at 46% abv. All products are non chill filtered and contain no artificial colouring.
The aim of this project was to clarify and consolidate Duncan Taylor's core portfolio by rebranding their Rare Auld and NC2 collections under a new name, creating a strong visual identity centred around the company's historic crest.
Whiskies are chosen from distilleries across Scotland, and labels feature a colour coded area indicating the region of Scotland that the whisky came from. The labels are produced as blanks and the specific information is overprinted in house by Duncan Taylor.
I was responsible for the design of this brand, its visual identity, packaging and supporting marketing materials.