The Rarest Collection - brand development and packaging design
Duncan Taylor are luxury Scotch whisky specialists who hold the world's largest private collection of old and rare single malts.
As the name suggests, The Rarest Collection represents the most sought after whiskies in the company's portfolio.
The first release, Macallan 1969, was aged for 42 years in a single oak cask. Presented in a decanter of hand cut crystal, intricately engraved and adorned with hallmarked silver, Rarest Macallan is designed to represent the ultimate in luxury and refinement. Bringing its journey full circle, the decanter is housed in a leather lined presentation box, honed from the cask that matured it to perfection.
Rarest Macallan was recently unveiled at the prestigious DFS Master of Spirits 2 event in Singapore.
I was responsible for developing the Rarest brand and its packaging during my time with Duncan Taylor.
Rarest Macallan 1969